1920: Tourists flock to the Campanile, now a major tourist attraction with its stunning views of UC Berkeley and the Bay Area. More than 1,000 paying visitors tour the tower on especially busy Sundays, and nearly 6,000 visit during the summer season, creating unexpected campus revenue.

After World War I ended in late 1918, leisure time, the onset of the Roaring ‘20s and the mass production of inexpensive autos brought many sightseers to Berkeley, especially on Sundays. Cars could be driven and parked throughout campus.